A clothing chain is considering two different locations for a new retail outlet. They have identified the four factors listed in the following table as the basis for evaluation and have assigned weights as shown. The manager has rated each location on each factor, on a 100-point basis, as shown under the respective columns for Barclay and Chester.
Factor
Factor Description
Weight
Barclay
Chester
1
Average community income
0.40
30
20
2
Community growth potential
0.25
40
30
3
Availability of public transportation
0.15
20
20
4
Labor cost
0.20
10
30
Identify which location suitable for his new retail outlet.
Barclay
Chester
Chester's location is suitable for his new retail outlet.
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