Use exponential smoothing with a smoothing constant of 0.4 to forecast the number of deliveries.
Solution
Unlike moving average models, which use a fixed number of the most recent values in the time series for smoothing and forecasting, exponential smoothing incorporates all values time series, placing the heaviest weight on the current data, and weights on older observations that diminish exponentially over time. Because of the emphasis on all previous periods in the data set, the exponential smoothing model is recursive. When a time series exhibits no strong or discernible seasonality or trend, the simplest form of exponential smoothing – single exponential smoothing – can be applied. The formula for single exponential smoothing is given by
Yt+1=αYt+(1−α)Yt
In this equation, Yt+1 represents the forecast value for period t+1; Yt is the actual value of the current period, t; Yt is the forecast value for the current period, t; and α is the smoothing constant, or alpha, a number between 0 and 1. Alpha is the weight we assign to the most recent observation in our time series. Essentially, we are basing our forecast for the next period on the actual value for this period, and the value we forecasted for this period, which in turn was based on forecasts for periods before that.