a) Given the demand function for computers to be P = 2400 – 0.4Q
i. Determine the coefficient of point elasticity of demand when P = 1800, P = 1200,
and P = 600 and give an interpretation of each result. [7]
ii. If the price of computers increases by 12%, calculate the percentage change in
quantity demanded at P = 1800, P = 1200, and P = 600. [12]
i.
"1=-0.4\\dfrac{dQ}{dP}"
"\\dfrac{dQ}{dP}=-2.5"
"\\eta=\\dfrac{dQ}{dP}\\times\\dfrac{P}{Q}"
"\\eta=-2.5\\times\\dfrac{P}{Q}"
"P=1800, 1800=2400 \u2013 0.4Q=>Q=1500"
Therefore, at this point on the demand curve, a 1 percent change in price causes a 3 percent change in quantity demanded in the opposite direction (because of the negative sign).
"P=1200, 1200=2400 \u2013 0.4Q=>Q=3000"
Therefore, at this point on the demand curve, a 1 percent change in price causes a 1 percent change in quantity demanded in the opposite direction (because of the negative sign).
"P=600, 600=2400 \u2013 0.4Q=>Q=4500"
"\\eta=-2.5\\times\\dfrac{600}{4500}=-1\/3"Therefore, at this point on the demand curve, a 1 percent change in price causes a 1/3 percent change in quantity demanded in the opposite direction (because of the negative sign).
ii.
"P=1800, 12\\times(-3)=-36"
If the price of computers increases by 12%, the percentage change in quantity demanded decreases by 36%.
"P=1200, 12\\times(-1)=-12"
If the price of computers increases by 12%, the percentage change in quantity demanded decreases by 12%.
"P=600, 12\\times(-1\/3)=-4"
If the price of computers increases by 12%, the percentage change in quantity demanded decreases by 4%.
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