Question #125452
How can a company overcome the problem of gathering internal data for research purposes when it is usually scattered widely across the organization? Do you think that customer relationship management (CRM) can solve this problem? If yes then how?
Expert's answer
Internal data is data retrieved from inside the company to make decisions for successful operations.
Customer Data Management (CDM) can help to solve the problems with gathering internal data, because it is the process of gathering, organizing and analyzing data about your customers: customer acquisition, satisfaction and retention rates; visibility of customers and communication strategies; and increased data quality and higher revenue.
