Answer to Question #125447 in Math for Zeeshan

Question

Marketing management involves important decisions when developing an advertising program. Kindly explain in details these decisions by marketer.

Answer 1

Before a company can develop an advertising program for a product, its marketing managers make key decisions regarding the packaging of the product, its price, the promotion for the goods and the place it will be offered.

1. Marketing managers must make a decision regarding the elements that make up the product.
2. The price point is critical to the success of the product and the profit of the company.
3. Marketing managers choose the method of placement for an item when developing an advertising program so that ad dollars are not wasted on useless markets.
4. The promotional aspect of an advertising program is the message marketing managers want their consumers to take from the product.