Case Assignment 3: Persuasive Letter
Letter Promoting Your Province for Business
Your provincial government works hard to attract businesses that are considering expanding or relocating entirely from another province.
Your office has services and resources that reach out to these companies and oversee the incentive programs the province offers to both new and established businesses.
Your task
As an assistant in the communication office of your provincial government, you play an important role in reaching out to companies that want to expand or relocate to your area.
Research the business pages on your provincial government’s website and review the reasons why a business would find it desirable to relocate to your province.
Summarize these reasons in a persuasive letter that will be sent to business executives throughout the country.
Ensure that you introduce yourself and your purpose in the letter, and close with a compelling call to action.
(Have them reach you by telephone at 1-800-555-2930 or by email at your office, for example, <span style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;font-family:"Cambria",serif; mso-ascii-theme-font:major-latin;mso-hansi-theme-font:major-latin">yourname@yourprovince.ca</span>).
As you plan your letter, imagine yourself as the CEO of a company and consider what a complex choice it would be to move to another province.
ASSIGNMENT GUIDELINES
§ Due no later than 10:00 AM on Monday, February 22, 2021
§ Submit assignment via Moodle
§ Must have a title page with assignment name, course number and name, student name, instructor’s name and date.
§ Assignment will be marked out of 25 points.
§ Counts towards 10% of your total mark.
ASSESSMENT CRITERIA (See Assessment Rubric)
Ø Introduction – 5 pts.
Ø Content (persuasive strategies) & Organization – 5 pts.
Ø Format & Design – 5 pts.
Ø Conclusion – 5 pts.
Ø Grammar, Spelling & Mechanics – 5pts.
Opening a company in Portugal has a number of advantages, including:
the lowest threshold in the European Union for investment in order to obtain a residence permit;
no bribery;
the presence of free economic zones in the country (Madeira, Azores);
a founder with Portuguese citizenship is not required to register a company;
registration takes no more than two days;
relatively low tax rates;
Portugal is a member of the European Union, therefore, holders of a long-term visa or residence permit on the basis of a business can freely move around the Schengen countries without obtaining a visa;
in comparison with other EU countries in Portugal, the prices of most of the goods and services correspond to their quality.
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