Write a matrix β∈R in the block form (xzyw), where x∈Mr(k), and similarly, write α∈A in the block form α=(0u0v). Since βα=(xzyw)(0u0v)=(yuwuyvwv), the condition for βA⊆A amounts to y=0. Therefore, IR(A) is given by
the ring of "block lower-triangular" matrices {(xz0w)}. Quotienting out the ideal {(0z0w)}, we get the eigenring ER(A)∼Mr(k).