Marketing Answers

Non-Profit Organisation (NPO) in Southern Africa is keen on exploring the use of

ICT to support development in the villages. They have been informed by different

individuals that Drones could offer them the necessary solutions to meet this need.

The NPO is unsure as to where to start and how to go about using these Drones. Help

the NPO by searching the Internet and find a solution.

In not more than 5 pages, submit a report that includes the following:

1. Identify the Sector and explain how the drone is used in that particular sector

(1 page).

3. Describe the Type of drone that is selected (1 page):

i. HARDWARE AND SOFTWARE e.g. speed, camera quality, smart

modes, flight time, range, difficulty, playfulness

4. Briefly discuss why you have suggested this Drone to the NPO

5. In your view, what is the future of Drone technology in society

6. Reference the site(s) you have used. Apply APA style (go to Lesson 0 for

further assistance)

In no more than 2 page (between 300 – 500 words), discuss how societies use

social media platforms for economic growth. Choose to discuss between Facebook

or YouTube.

In your answer, include:

• discussion / explanation with real-life example (provide accessible link or

social media handle)

• benefits of using this platform

• disadvantages of using this platform

Use examples to explain when a firm should decides to close down

You are the owner of a retail chain. You currently have consumer durables, groceries and private label clothing range for kids, men, and women. The price point is low and the quality you offer is fantastic. You have more than eighty percent repeat customers.In most of the customer surveys that you have conducted with market research agencies have pointed this unique feature of your store. You have successfully operated your business in Delhi. You have about 15 stores operating across the state. During the last five years, you have spread your offerings to the other northern states, and you have seen a wonderful response. You are pretty encouraged. After operating the stores for couple of years, the brand is not growing at the pace at which it should have. You are not able to figure out why. A consultant suggested to promote the brand in a big way. How will you do this? 

Discuss the aspects of the competitive environment of the insurance industry that might encourage this type of practice.

Identify and discuss 5 macro environment forces Mr. Zama should consider as a

legal entity and expanding to a new location outside of South Africa. Provide examples

for each macro environment force(20)

QUESTION 2

What is the most important macro environment factor for Mr. Zama to consider.

Support your answer(5)

QUESTION 3

Discus FIVE characteristics of a business environment. Provide practical

examples.(10)

QUESTION 04

Read the case study below and then answer the following questions:

You have recently registered a company and are now looking for funding from a local

municipality. The local municipality wants to know about the company; and therefore,

has the following questions:

1. What is the name of the company and the location?

2. What are the services or products that the company provides?

3. What is the mission and objectives of the company?

4. What are the functions of the company?

5. What are the production factors of the company?

Develop a profile target market for April. Include demographics, social and psychological and situational characters?

1.a. You plan to purchase a new smart phone but this time you plan to do this in scientific way so you have decided to use a model that encompasses various need satisfying behaviour. Explain the process of smart phone purchase with reference to ‘Engel, Blackwell, and Miniard (EBM)’ Model.

1.b. Assume you have been invited to speak on a forum covering major types of media. The participants attending the seminar are under graduate media students. You have decided to cover all major types of media with minimum two advantages and disadvantages of each type of media. Write the above content that you plan to speak in the forum with examples.

Assume you have joined an organisation “WealthMax” that deals with investors who are investing in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF, etc. The company is not available on any online platform. The online visibility is ZERO. You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote your brand online? Explain minimum five platforms with explanation to increase online awareness.

Assume you have joined an organisation “WealthMax” that deals with investors who are investing in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF, etc. The company is not available on any online platform. The online visibility is ZERO. You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote your brand online? Explain minimum five platforms with explanation to increase online awareness