Marketing Answers

This journal is an Open Journal, meaning you can chose what you write about and when you submit your journal.   Guidelines are as follows:

• select a topic that relates to intercultural communication or development
• your topic can be connected to a course topic or a topic that is not covered in this course (e.g. developing culture specific knowledge about a particular area of the world)
• you can write your own question or respond to this question in relation to your topic: what did you learn about you and (fill in topic) and how will you use this knowledge/awareness/skill going forward. I'm available to give you feedback on your question if you prefer to write your own question.
• your journal should be between 2-3 pages in length and follow the guidelines that we have used for our journals
• you can submit your journal anytime before November 16th, 2021 at 1:00 p.m. 
• 2 APA citations
• word limit: 550words

True or false. Experts recommend that on-page optimization strategies should be worked on before proceeding to off-page SEO.

Which pricing method (cost,demand,competition,profit-based) would you recommend for the following items to be sold in other countries? Below are the items to be sold in other countries and briefly defend your reasoning.

* Tennis balls by a manufacturer in the Philippines.

* Mobile phones service in Chile

* Solar panels in Canada

THE INTERNATIONAL MARKETING MIX (STARBUCKS)

- Discuss the environmental convergence and divergence between the home country and its host country. What are the company's unique and identical mix ?

Answer the following questions

1. What product do you want to sell?

2. How will you apply the concept of value proposition and unique selling proposition?

At the end of each week, Akemi runs the sales report for her team which they discuss at the Monday morning team meeting. Akemi is performing a ________ role.

performance

task

feedback

Although technology in general, and social media specifically, have boosted productivity, managers must recognize that

using social media for recruiting reduces concerns of employment discrimination.

microaggressions are only a concern on social media and in virtual interactions.

cyberloafing costs as much as $85 billion per year in decreased productivity.

JJ recently became one of the firm’s youngest-ever department managers. Each week, during management meetings, JJ proposes ways to use Slack, shared files, and the firm’s intranet to streamline the group’s communications. Which personal barrier to communication would you attribute to JJ?

generational differences

lack of trustworthiness

attentional issues

As an entrepreneur, you are planning to have a business. Using the following guide questions, answer them so you can now start drafting your business plan.

1. What product do you want to sell?

2. How will you apply the concept of value proposition and unique selling proposition?

3. What is the best tagline of your chosen product?

1. Wether to standardize or adapt a product will be one of the central decisions an international marketer makes. Select a global product which is available in the Philippines. What was standardized or adapted? Why did the marketing team make these choices?

2. Which pricing method (cost,demand,competition,profit-based) would you recommend for the following items to be sold in other countries? Briefly defend your reasoning.

* Tennis balls by a manufacturer in the Philippines.

* Mobile phones service in Chile

* Solar panels in Canada

3. Find a product that is intensively distributed in a country of your choice. What can you say about its distribution channels in that country? 

4. When is Standardized International Advertising necessary/appropriate? Give 1 example. Include photos of the standardized advertisement used by the brand. 

When is Standardized International Advertising necessary/appropriate? Give 1 example. Include photos of the standardized advertisement used by the brand.