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research problem that you wish to apply the field of econometrics. State the objectives and list
down the variables involved in the study.
Have a research on journals that applies different methods on econometrics. Then identify the
steps in econometric research involved in the study.
Note: as your guide, refer to the task environment of McDonalds in Lesson 1.2.
To grasp more about the environmental effect in the international marketing mix, please watch the video presentation of Oreos in China (Example of Product Adaptation Strategy in International Marketing) here: https://www.youtube.com/watch?v=U48nmKPJclA\
Briefly explain the environmental effect in the international marketing mix of Oreo in China
Note: Refer to stages of international marketing involvement.
1. What are the process in creating a brand?
2. Give at least two examples of the following brand names:
a. Eponyms
b. Descriptive
c. Abbreviation
d. Synthetic
a) a “device”; and
b) a “trade mark”.
(4)
1.2 What is the fundamental requirement in terms of the Act for a trade mark to be
registrable? Does the Act provide any qualifications to this requirement? If so,
indicate briefly what these may be.
As someone interested in tech roles, what things are most important to you when you look at joining a new company?
Identify whether The Sneaker Shack uses the Societal Marketing concept or the Sustainable Marketing Concept (1 mark). Provide three specific examples to motivate your answer (3 marks)
There are many social criticisms of marketing because many people think that certain marketing practices can hurt consumers, other businesses and society as a whole. Identify one example, relevant to the clothing industry as a whole, of cases where each of the following social criticisms were justified. (Note: you will need to do some research to find these. You can find examples for the fashion / clothing industry including shoes and accessories as a whole and not just for The Sneaker Shack). (5) i. Excessive mark-ups (1 mark) ii. Deceptive pricing (1 mark) iii. Deceptive promotion (1 mark) iv. Low-quality products (1 mark) v. Poor service to disadvantaged consumers (1 mark)
