Marketing Answers

what is the difference between internationalization and globalization in economics

1. identify any five 5 characteristics of a monopoly
2. explain any five 5 characteristics of an oligopoly

identify and explain any five 5 characteristics of a perfectly competitive market structure

Market Segmentation:

Find three companies for each variables and sub-variables of market segmentation.

Geographic:

 Nations,

 regions,

states,

 counties,

 cities,

 neighborhoods,

 population density (urban, suburban, rural),

 climate

 Demographic

 Age,

 life-cycle stage,

gender,

 income,

 occupation,

 education,

religion,

ethnicity,

 generation

 Psychographic

 Social class,

lifestyle,

personality

 Behavioral

Occasions,

 benefits,

 user status,

 usage rate,

 loyalty status

Market Segmentation:

Find three companies that focus on these variables and sub-variables.

Geographic:

 Nations,

 regions,

states,

 counties,

 cities,

 neighborhoods,

 population density (urban, suburban, rural),

 climate

 Demographic

 Age,

 life-cycle stage,

gender,

 income,

 occupation,

 education,

religion,

ethnicity,

 generation

 Psychographic

 Social class,

lifestyle,

personality

 Behavioral

Occasions,

 benefits,

 user status,

 usage rate,

 loyalty status

Market Segmentation:

Find three companies that follow on these variables and sub-variables.

Geographic:

 Nations,

 regions,

states,

 counties,

 cities,

 neighborhoods,

 population density (urban, suburban, rural),

 climate

 Demographic

 Age,

 life-cycle stage,

gender,

 income,

 occupation,

 education,

religion,

ethnicity,

 generation

 Psychographic

 Social class,

lifestyle,

personality

 Behavioral

Occasions,

 benefits,

 user status,

 usage rate,

 loyalty status

IDENTIFY MARKET SEGMENTATION AND ITS VARIABLE WITH THREE EXAMPLE EACH

Draw a funnel on a whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). If you were the company's CMO, you have to decide what your marketing team should do to improve these metrics.

Sally and Sam have recently purchased from the Edgars Red Hanger sale. However, both had encountered different levels of customer service. Sally was assisted by a member of staff and was able to get the style and size that she needed. Sam on the other hand walked around the store for a period of time just looking for someone to help but was unable to get any assistance.  Based on these experiences, this has impacted on the way they will make future purchases. Provide a brief report to Edgars to outline the importance of relationship marketing with the above scenario in mind. Provide examples to support/justify your answer.  

Case Analysis : Hewlett Packard Company

Answer these following:

*The Internal Environment are conditions and forces within an organization.

*Owners with legal property rights to the business. 

*Board of directors elected by the stockholders to oversee the general management of the firm to best serve the stockholders’ interest.

*Employees who work for the firm and have a vested interest in its continued operation and existence.

*The physical work environment of the organization and the work that people do.