Marketing Answers

Product Development:luggage and travel equipment

Where will you develop the product (country, facility, etc.), and what costs will you be looking at during this stage?

You have been tasked by a manufacturing company that manufactures all sorts of luggage and travel equipment, to develop a new product that helps travelers and will enable the company make profits on the long run.

You need to develop a product for travelers going through the seven stages of new product development

What are the steps you will take to test the product and ensure you reduce the uncertainty revolving around the success of the product?

What are the strategies that you will follow to ensure the product/innovation gets adopted by buyers and eventually ensure its success?

Concept Development and Testing:

What are the steps you will take to develop a concept and how do you propose to test it?

Idea Screening:

How will you get to screen and test your idea?

What are the resources you may need?

(1%) Idea Screening:

How will you get to screen and test your idea?

What are the resources you may need?

You are reviewing a financial model prepared by someone who hasn't taken MKM704. The proposal being analyzed requires an upfront

investment of $8.0 million and the company has a hurdle rate of 12%. The output from the individual's model shows a NPV of $1.2 million and

an IRR of 10.5%. What do you conclude about the analysis and why?

1. Describe your online decision-making process using one of the three behaviour models (Consumer Decision Making, Black Box or Science of Persuasion),
2. Explain how an offline decision-making process may be different from your online experience.
3. Which Web Experience factors would be most important in influencing your final decision? Discuss at least three.

Suppose ABC manufacturer has the following costs and sales expectations

 Variable cost per units(unit variable cost)……….10br

 Total Fixed cost……………...300,000 br

 Expected unit sales…………..50,000units

 Total invested capital ………..1milion br

And assume the ABC manufacturer wants to earn a 20 percent markup on sales and 20 percent

return on investment.

a. What should be the price of ABC manufacturer product and the profit per unit

when it uses markup pricing method?

b. What should be the price of ABC manufacturer product and the profit per unit

when it uses investment return pricing method?

c. Compute the break-even volume�