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Prepare a report on the cultural diversity of an HR department in a multi location IT company. Examine the challenges it faces in the changed business scenario.
Suggest suitable pricing strategy for:
(i) 100 cc Motorcycle
(ii) Laptop
(iii) Branded Shirts
“Marketing research is the key to the success of a company”. Discuss the above statement, keeping in view of an example of the recent past where application of market research helped in formulating the right marketing strategy.
motivating factor or controlling technique”. Critically evaluate this statement. Compare and contrast between MBO and MBE.
“MBO is the Discuss which brands of mobile do you feel successfully targeted the group “Generation Y”. Which brands do not? What could they do better?
What is product life cycle? Choose a case in international marketing and discuss the same.
“MBO is the motivating factor or controlling technique”. Critically evaluate this statement. Compare and contrast between MBO and MBE.
“More centralization and decentralization are not advisable” – Do you agree or disagree? Justify. Suggest when and where these two concepts effectively applied in corporate.
Identify four corporate social responsibility initiatives adopted by corporate which you are familiar with.
“The managers of tomorrow will not be a bigger man than his father was before him.” – Critically analyse this statement and discuss the tasks expected to be performed by future managers to effectively deal with management challenges.
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