Marketing Answers

Reliance Industries Limited is a Fortune 500 company and the largest private sector

corporation in India.

 RIL, have evolved from being a textiles and polyester company to an integrated player

across energy, materials, retail, entertainment and digital services. In each of these

areas, they are committed to innovation-led, exponential growth. It’s clearly evident

that RIL has adopted parenting strategy. Discuss the concept of corporate parenting.

Discuss the analytical steps which are crucial in developing corporate parent strategy.

Conclude how Corporate parenting or parenting strategy is more beneficial when

compared against portfolio based corporate strategy 

Explain in detail the various types of plant layout concepts that area available in operations management. Give examples on where each of these types can be employed respectively. Briefly explain a layout applicable for a Retail store format, highlighting the good points and bottlenecks, if any.

List down briefly the various inventory management techniques prevalent in the industry.

Discuss how some of these techniques would be applicable to an Automobile Service Shop in effective management of their inventories; i.e Spares, Consumables, etc (assume several

inventories of your choice). 

‘Bhartdarshan’ is an Internet-based travel agency wherein customers can see videos of the cities they plan to visit. The number of hits daily is a normally distributed random variable with a mean of 10,000 and a standard deviation of 2,400.

a. What is the probability of getting more than 12,000 hits?

b. What is the probability of getting fewer than 9,000 hits

3.a. According to one survey in India, 75% of Instagram users love REELS. Suppose that 25 Instagram users (randomly selected) have been approached in the university located in vile parle. They have been asked about their status of like/ dislike the Instagram- REELS. a) What is the probability that Exactly 15 of them would agree with the claim (or said they love Insta-REELS)? b) What is the probability that Exactly 20 of them would agree with the claim (or said they love Insta-REELS)? 

Three airlines serve a Srinagar. Airline ‘Amira’ has 50% of all the scheduled flights,

airline ‘Biyas’ has 30%, and airline ‘chinar’ has the remaining 20%. Their on-time rates

are 80%, 65%, and 40%, respectively. 

Part 1) Draw the Probability tree diagram. (Note: You may use any software for this, like

MS paint, MS office, etc.)

 Part 2) A plane has just left on time. What is the probability that it was airline ‘Amira’?

Gavit and Vinayak are partners who started a partnership under the Partnership Act, 1932.

There are differences arisen between them and they have approached you to advise them

to resolve their differences:

a. Please suggest ways how they can resolve their differences without approaching

conventional court of laws 

b. Please elaborate the advantages of resolving their differences without approaching

conventional court of laws 

Write a complaint letter to the Director of Consumer Grievance Redressal Cell based on

the facts given below:

You are Jass Javvy. You bought a Kitchen Aid stand mixer from Flipkart on 1 January

2022 for an amount of Rs.40,000. This included delivery and 40-day money-back offer.

As the stand mixer did not perform satisfactorily you decide to return it to Flipkart and

send it back on 5th January. You call the company every week and the representative

inform you over phone that the transportation and handling charges as well as money

equivalent to the price of the mixer, would be credited to your account. On 15th March

you receive a statement for your credit card and to your dismay you find that no credit

has been applied to your account for the mixer, its transportation and handling charges.

a. What is the appropriate ‘tone’ of a letter of claim? How will the tone affect the manner

in which the reader responds? Explain 

b. Assume yourself to be Jass Javvy and write a complaint letter to Flipkart. 

Lisa, a commerce graduate, has been working in the field of Finance for the last 3 years. She now decides to do her post-graduation in management from a reputed college. As a part of her documents, Lisa requires a recommendation letter from her former professor. Imagining yourself to be Lisa, write a letter to your former professor requesting him to write a recommendation letter for you. Take care to refresh the professor’s memory because you had passed out three years ago. Creatively assume any other details that you need for writing the request letter. 

The past few years have challenged the traditional organizations to think differently. In

Intellicore Solutions, where previously no efforts were made by managers for career

growth of their workforce, things are about to take a turn for the positive. The leaders

now realize the importance of retaining their best talent and have therefore hired HR

managers to help create career and succession plans. 

a. You have to guide the new HR manager to be successful in his career planning initiative.

How will you explain the process to him? 

b. The first step to an effective succession planning is ensuring that the objectives are

correctly established. Describe the goals of succession planning that the HR manager

should bear in mind.