Marketing Answers

Funfair Cruise Lines provides pleasure cruises to the masses. It has several ships and
works on high volume/low price rather than offering luxury cruises. What would be the
organization structure of Funfair Cruise Lines? Why?

What types of information technology do you use as a student on a regular basis? How might your life be different if you did not have this technology available to you?

do u guys do an music in film assignment, its about watching a movie (UP 2009) and answering following questions !

Analyse the following transactions according to traditional approach.
a. 1.1.2011 Sunitha started his business with cash Rs. 5,00,000
b. 2.1.2011 Borrowed from Malathi Rs. 5,00,000
c. 2.1.2011 Purchased furniture Rs. 1,00,000
d. 4.1.2011 Purchased furniture from Meenal on credit Rs. 1,50,000
e. 5.1.2011 Purchased goods for cash Rs. 50,000
f. 6.1.2011 Purchased goods from Ram on credit Rs. 2,50,000
g. 8.1.2011 Sold goods for cash Rs. 1,25,000
h. 8.1.2011 Sold goods to Shyam on credit Rs. 55,000
i. 9.1.2011 Received cash from Shyam Rs. 25,000
j. 10.1.2011 Paid cash to Ram Rs. 90,000

a) Filling in all the details in the table for all the transactions. Each transaction carries one mark(1*10=10)

Task
Assume that you are working as a marketing manager for a selected airline. You have been asked to write a report, to be presented to the board of directors, on how a strategic marketing plan should be developed and managed in the organization to respond to the emerging market opportunities. The following sub points given for guidance (AC 1.1, 1.2, 1.3, 2.1, 2.2, 2.3)
• Show the understanding of the strategic and tactical marketing decisions using established models and definitions to develop your discussion.
• Understand how the strategic marketing and corporate strategy links and devise your corporate objectives and strategic marketing objectives clearly.
• Apply appropriate theoretical models which are useful in making decisions in strategic marketing planning.
• Develop tactical plans to achieve the agreed strategic marketing objectives. Special emphasis to given to the strategic positioning of the organization
• Discuss appropriate relationship marketing activities in the strategic marketing plan and

interaction that occurs between the marketing and sales functions

Identify and explain different categories of pricing

the discipline of marketing has sometimes been misunderstood and misinterpreted by very shallow definitions .discuss the concept of marketing in broad terms and what it involves