ASSIGNMENT QUESTION:
You are required to synthesize literature works on influence of culture or subcultures on consumer behavior. Your assignment should have the following details:
• Introduction .
Overview of the topic chosen.
• Literature Review :
Although there is no definite format for a literature review section, a typical review generally includes the following discussions:
- The prevailing theories related to the study.
- Recent and current research studies relevant to the study.
- The gap between existing theories and research and the research under study.
- Implications of those theories and research findings and how they provide justifications to your study.
- Methodological issues related to the study.
You are required to review journal articles that are directly related to culture or subcultures on consumer behavior. All these articles preferably from peer-reviewed journals.
• Discussion on how the chosen topic will affect consumer behaviour in your country. • References
Q1) If you would be the CEO of Godrej Industries, which other additional CSR activities you would have undertaken that would have aligned well with the current CSR activities and company’s line of business? (10 Marks)
Q2) Select any listed Indian or International Public Limited Company and classify its CSR activities on triple bottom line approach basis ie People Planet and Profit. (10 Marks)
Q3) “It is governments job to do CSR activities and corporate should focus their attention on Profit” and “CSR is a lip service and doesn’t help many”
– Explain your viewpoint on both the statements
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