Explain the marketing mix used by WONDER ALPINE (include all 4 ps)
https://wndr-alpine.com/
Target Market: Describe TWO DIFFERENT target markets for WONDER ALPINE products. https://wndr-alpine.com/
Special Group, a company involved in the production and distribution of water and carbonated drinks has
recently decided to venture into the transportation business. As the marketing executive tasked with the
responsibility of overseeing the planning and execution of this new venture, explain to the management of
Special Group how the transport business differs from the drinks business in relation to its characteristics,
detailing what unique marketing strategies and marketing mix decisions shall be adopted in ensuring its succes
You have been hired by KOKO MESSIAH GROUP to lead its local and international expansion efforts.
Considering that KOKO MESSIAH GROUP already has products which its markets on a small scale locally, it
has become imperative that it makes additions to its current product variants, as well as promote these new and
existing products in markets other than its existing markets. Propose four relevant strategies and the key
marketing mix decisions you have to make in achieving its expansion objective
shortly paraphrase, what is one thing you understand the most about paid social media advertising?
Can you think of any brands that do a good job in blending their social media within organic content within the feed? Who and on which platform?
Mini-Case No. 4 Tax Evasion
Questions:
1. Upon taking over, what do you think should the new CEO John Daughtry do in order to regain company trust?
2. How could he prevent further tax evasion cases and other criminal acts from happening again? 3. What are the significant ethical values embedded in the case that should be learned?
After much planning and deliberation,Labels and Hendrik decide to base their decision on investing in cryotherapy equipment for fitness gym.Their calculations determine that the NPV for the cryotherapy equipment is R365234. This means that Kabelo and hendrik must:
1. Contact a business consultant to assist with better decision making criteria
2.reject the project and develop a new proposal.
3. Accept the project and install the new equipment as soon as the possible
4.delay their decision until more information becomes available.
Maxx Logistics had planned 500 consignments for the year 2020 but the actual data reveal that it has booked only 300 consignments and out of which 250 were actually delivered. The report also suggests that 5 consignments were damaged in transit.
a. What would be the service ratio and breakage ratio of Maxx Logistics?