Abebe, who is Maryland International College’s MBA student, wanted to pursue his Master thesis with the title ‘’The effect of service quality on customer satisfaction: Case of Abyssinia Bank”. He wanted to distribute questionnaires and analyze it using statistical methods in a specific branch (Bole Branch).
Assume that Abyssinia bank at Bole Branch has 5,000 customers where there are two types of customers out of the 5,000 (i.e. Current and Saving account holders as 2,000 current account customers and 3,000 as saving account holders).
-What is the type of the research based on Outcome, purpose, environment, time and data?
-What is the accurate sample size using the formula you learned in class?
- How many questionnaires are going to be distributed for each type of customers (i.e. current account and saving account holders)?