Answer to Question #342891 in Management for Arshiya

Question

A famous restaurant chain is planning to launch a health food restaurant in the four metros. They feel that the ‘eat nutritious food’ fever is catching up among the urban population in India. The restaurants will offer traditional Indian and continental healthy cuisine in a great ambience. They want to assess the readiness of potential customers to consume healthy and nutritious food and decide on the menu, how much are the customers willing to pay and above all what are the expectations of customers from such a restaurant. They want to position the restaurant as upmarket and modern. They also would like to host corporate functions, family ceremonies from birth day to weddings in their premises with a great ambience and healthy and nutritious food menu. What kind of data do you intend to collect? Prepare a research proposal.