Answer to Question #341035 in Management for ARB

Question

“Nokia has been long the market leader in the mobile phone market and with its

enormous reach and huge customer base, had successfully created significant entry

barriers for any new player as such. Its Symbian OS being the backbone of the whole

success story contributed to a great deal in its higher perceived ease of use. Customers

used to enjoy the features, thanks to highly simplified GUI. It ruled the middle and low

end market for long.

But, Nokia did a blunder and lost its market share.”(Source:

https://www.marketing91.com/nokia-lost-market-share/)

In the context of above case, define the term strategic management, discuss, what are

the three major challenges to strategic management and specifically point out in relation

to Nokia among the three challenges, out of these challenges which challenge hit hard

to the Business Giant.