Answer to Question #338289 in Management for Saif

Question

In the last 3-4 years, with easy and cheap access of internet, there has been significant

rise in various OTT platforms, which got accentuated due to the pandemic in 2020 -

2021. This has affected the DTH market significantly especially in the Tier 1 cities in

India.

a. Considering the concept of Product Life Cycle, where would you put the DTH/Television sector in their lifecycle? Explain each phase of the lifecycle and justify

your answer with examples.

2. Giving examples, explain how some of the Television network companies are evolving

by new product development and attracting more consumers than ever before.

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