Answer to Question #338287 in Management for Saif

Question

Dabur India Ltd is one of the largest FMCG companies in India. It is also World’s

largest Ayurvedic and Natural Hair Care Company. Dabur today operates in key

consumer product categories like Hair Care, Oral Care, Health Care, Skin Care,

Home Care and Foods. The coronavirus pandemic has brought a change in demand dynamics with consumers increasingly seeking Ayurvedic products that build

immunity.

You are the Product Development Manager and have been given a target of introducing

at least 30 new products across their different product categories in the next one year.

Identify different ways you shall consider introducing new products (Hint: Give some

examples of the type of products you would like to consider from the product

categories). Also, since the time period is short what type of “product development”

model you shall use and why? (Hint: Compare some common product development

models studied in the class and explain the benefit of the one that you will choose)