Answer to Question #334033 in Management for Claire

Question

Mr. Ty had retired and has given the business to his oldest daughter, who is very traditional. As a Chinese family business, family members have a thing or two to suggest, especially the young ones. One of which is to build a website to further market their tea shop and make more profits. Another suggested that the shop go technological, which includes the use of new point of sale (POS) machines as opposed to the conventional cash register (which is very difficult to operate and has been on the irk of the Bureau of Internal Revenue [BIR]), advance ordering systems to help ease the queue, and early reservation systems, which rely on the use of the Internet. The eldest daughter has shunned the use of such technologies insisting that these can cause more problems. To avoid conflicts within the family, Mr. Ty, the second-generation owner, sought the expertise of a business strategist.

2. What type of strategic planning model will you employ to address the challenges of thetea shop, and why will you useit?