1. Examine the most dramatic changes in the external environment that forced De Beers to reconsider its business model. (30) 2. Do you think De Beers still wields some bargaining power in the supply chain as a supplier of diamonds, seeing that its diamond market share has decreased steadily over the years? Motivate your answer. (20) 3. Analyse the current competitive situation in the global industry. Refer to Porter’s five competitive forces and their impact on the global diamond industry. (40)
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