Answer to Question #332705 in Management for Lynn

Question

MODIFIED TRUE OR FALSE. Write BTS if the statement is true and EXO if the statement is false. Write your answer on the space provided before each number.

1. 4Ps: Product, Price, Place, Promotion

2. The promotion of a product will depend on the cost to make it.

3. Psychological, Cost-plus, Market, Loss leader

4. Pricing strategy: International, Comparative, Cost plus

5. Quality, Packaging, Branding, Accessories

6. Advertising, Strategies, User trials, Direct mailing

7. Grab Attention, Stimulate Interest, Create Desire, Promote Action

8. The aims of promotion are to: Sales promotion, Encourage sales, Create or change a brand image, Maintain market share.

9. The chosen promotional mix will depend on: Cost, Target market, Product,Competitors.

10. Products should be conveniently available for customers to buy 'Places' include: Stores, Mail order, Tele sales, Internet