Answer to Question #329227 in Management for Pankaj

Question

You work as a vice president of a telecom company. After number portability was

introduced a lot of your customers have left you and have taken the services of other telecom firms. You are worried and so is your top management of the company. They

have given you a deadline, either to ‘reduce the customer churn’ or face consequences.

This is a major KPI (Key performance indicator) in your performance appraisal this

year. How will he proceed to build a loyalty program for his customers?