Answer to Question #322861 in Management for Kele

Question

undertake the SWOT analysis of Shoprite

Answer 1

SWOT Analysis is a proven management framework which enables a brand like ShopRite to benchmark its business & performance as compared to the competitors. ShopRite is one of the leading brands in the lifestyle and retail sector. Below is a SWOT Analysis (strengths, weaknesses, opportunities and threats) for ShopRite.

Strengths

• A large variety of ShopRite products are available at the stores.
• Greater importance to organic products as compared to other discount stores.
• Almost 300 stores covering the north-eastern US.
• Largest retailer-owned cooperative in the USA.
• Strong backing from parent company(Wakefern).
• Online purchase and home delivery.
• Other amenities such as pharmacy and also wine & spirits.
• Well organized purchases with ShopRite mobile app.

Weaknesses

• Presence restricted to the eastern coast of US means limited market share.
• Revenues and profits are limited compared to retail giants.

 Opportunities

• Increase geographical presence to the neighbouring states.
• Calorie specific rating of essential foods for the health conscious.
• Expansion into large format stores in the cities.

Threats

• Smaller towns have a number of mom and pop stores.
• Dedicated stores for organic products, pharmacies, toy stores, etc.
• Large number of online retail players in the US market.