Public relations research is expected to answer the research questions set. To do so, the researcher is required to make decisions on the standards that should be followed. According to Durrheim (2006:37), the researcher should know why the research is being undertaken, what informs the research, where the research occurs and finally the techniques are that are used to collect and analyse the data. Identify and explain the research design standards that should guide our decision-making when undertaking a research process
Answer.
The following are the design standards that guide in decision making. Research designs are the strategy that one chooses to in cooperate in the different components of studies that relate to logical and coherent ways.The most common design standards are as follows :
-Descriptive design.
-Experimental research design.
-Comparative design and lastly,
Correlation design.
All of these designs are true to real experiments except for some few key differences.
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