Answer to Question #319770 in Management for Miles

Question #319770

What is meant by the hierarchy of purchasing planning?

1
Expert's answer
2022-03-29T14:29:02-0400

The hierarchy of purchasing planning refers to a framework for assessing consumer purchasing behavior resulting in getting best value in a particular purchase. The hierarchy consists of five stages:

  1. Problem/Need identification
  2. Information search
  3. Assessment of alternatives
  4. Buying decision
  5. Post-purchase behavior

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