Answer to Question #313150 in Management for motsom

Question

Source: https://diginomica.com/walmart-e-commerce-soars-during-covid-19-crisisonline-profitability-remains-longer-term-challenge

QUESTIONS:

1.1 Using relevant examples from the case study assess the underlying strategic

trends that had impacted Wal - Mart both before and during the Covid-19 crisis. (10)

1.2 In another development in the firm's evolving e-commerce strategy, Walmart has

taken the decision to shutter Jet.com and phase out the brand, three years after

splashing out $3.3 billion to acquire the start-up. Examine Wal- Marts ecommerce strategy

With reference to the above appraise the effectiveness of Wal -Marts ecommerce strategy. (20)

1.3 Given the substantial market share of Amazon in the e- commerce market both in

the USA and abroad, assess with the use of relevant research Wal-marts

effectiveness in competing with Amazon in the e- commerce space. (20)

Answer 1

1.1 Financial planning, forecast-based planning, and externally oriented planning.

1.2 Cart nudges, smart notifications, exit-intent overlays.

1.3 Walmart is in a position of competing with other giant ecommerce such as Amazon provided it keep on improving its manner of serving customers.