“Dynamic Bank Limited” is a well-established new generation bank started in India 35
years ago. As of today, it has over 800 branches across the country with over 25 branches
in each of the metro cities (Mumbai, Delhi, Kolkatta and Chennai). It has about 10,000
full time staff across its branches and administrative offices. In the last 5 years, its
personnel costs, occupancy costs and operational costs have been rising and consequently
its profits were also declining.
a. Analyze the existing situation and identify potential areas that need to be addressed to
bring the bank to growth and profitability (5 Marks)
b. Identify steps and measures that can potentially be deployed to shift product and service
delivery to low cost operating models to enhance bank’s profitability
a. Th current situation of the bank is in its dwindling state. It is not making the expected profits. The bank managers should work on ways of revamping this financial company.
b. ..
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