How changes in who buys the product and how they use it affect the retail business industry?
Consumer trends are crucial for organizations to be aware of since they can have a long-term impact on their success. Many consumers, for example, are worried about how retail products harm the environment and want to shop for sustainable solutions.
Retailers who can adapt to market changes prosper, whether it's by moving more of their business online, modifying their products to be healthier or more sustainable, or just changing their marketing strategies to appeal to a younger audience.
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