Answer to Question #309862 in Management for simran

Question

During lockdown when human face to face interactions were reduced and social

distancing was a priority lot have people have watched videos on Youtube and

learnt/tried a lot of D.I.Y. things and processes like make-up tutorials, food recipes, home care etc, the core foundation of watching others and doing was given as a part of

which theory, by whom and in which year. Also state the 3 core concepts of this theory. 

Answer 1

Social learning theory suggests that social behavior is learned by observing and imitating the behavior of others. In 1961 and 1963, Albert Bandura conducted a series of experiments to determine whether social behaviors could be accrued by observation and imitation. The research that entailed children observing a model punch an inflatable doll looked to support the idea that children emulate their behavior by watching others. These experiments were collectively known as the Bobo doll experiments. Supported by his findings in the Bobo doll experiments, Bandura developed the social learning theory in 1977. The theory later evolved into the social cognitive theory in 1986 which postulates that learning takes place in a social framework with an ever-changing and shared interaction between the person, environment and behavior.

Social learning theory, proposed by Albert Bandura, emphasizes the importance of observing, modelling, and imitating the behaviors, attitudes, and emotional reactions of others. Social learning theory considers how both environmental and cognitive factors interact to influence human learning and behavior.