Answer to Question #308143 in Management for Alphamimi

Question

What level of α would you choose for the following types of market research studies? (6 marks) Give reasons for your answers. 1. An initial study on preferences for mobile phone colours. 2. The production quality of Rolex watches. 3. A repeat study on differences in preference for either Coca Cola or Pepsi.

Answer 1

3. A repeat study on differences in preference for either Coca Cola or Pepsi. This is because they are a multi chain organizations with universal details