Do you think De Beers still wields some bargaining power in the supply chain as a supplier of diamonds, seeing that its diamond market share has decreased steadily over the years? Motivate your answer. (20)
De Beers, the world's largest, and arguably the most famous, diamond producer has suffered from a number of factors including: an economic slowdown in major markets such as China and India; a surplus of rough diamonds to the global market; diamond recycling; and increasing competition from the synthetic market.
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