Answer to Question #297088 in Management for Jack Patz

Question

It is rumoured that a Chinese car brand FAW Haima plans to enter India. The company

will also be launching FAW Haima 8S, a mid-size SUV in India. You are in charge of

Mahindra & Mahindra SUV division. Suggest 5 innovative ideas to source information about your Competitor FAW Haima so that your company is better prepared to take on

this new challenge. (Please assume that Covid-19 pandemic is over).

Answer 1

1. Analyzing industry reports of the competitor- this will help Mahindra determine the production and sales processes of FAW.

2. Attending professional conferences- here Mahindra will be able to understand FAW well.

3. Analyzing competitors website strategy- this will help Mahindra know their weaknesses in terms of websites.

4. Analyzing their marketing strategies.

5. Defining the competitor's strengths and weaknesses.