Answer to Question #295977 in Management for KANYINGA

Question

What are the advantages of choosing consulting agency as opposed for conducting public relations by corporate affairs manager?

Answer 1

What are the advantages of choosing consulting agency as opposed for conducting public relations by corporate affairs Manager.

 

In the modern days public relations services are also hired by way of consultants so as to keep the company

image steady and strong. The students will be explained the definition of a public relations consultant

besides evaluating the advantages and disadvantages of such an exercise., We will also study the ethics of

public relations with special reference to the professional conduct and character of the public relations

consultant. Moreover, the students will also be told about the market and its related dilemmas as well as the

public relations role in educating the market.

 

Definition of A PR Consultant?

" It is the provision of specified & creative services by an individual or a group of individuals qualified to do

so by experience and training by way of professional fees paid for its services by clients under an agreed contract."

 

Advantages Of A PR Consultancy

ü It is an independent advisor, able & willing to criticize.

ü It has wide experience gained with many clients requiring diversity of techniques.

ü It is familiar with more media than the staff PR manager.

ü It has more facilities & has access to specialist services with whom good working relations are enjoyed, like

printers, photographers, research units, translators etc.

ü It has skilled specialist staff.

ü It may have central urban location close to media, venues for receptions & suppliers of services.

 

Disadvantages

ü It is remote from the internal organization of clients.

ü Generally works through only one person in the client organization, or at best through only a few people

& lacks internal line of communication.

ü It is limited in operations to the size of fee unlike the staff PR manager who works full time.

ü It has to share loyalties between clients.

ü It may know little about the client's trade, industry or special interest.

 

 

 

 

References.

PUBLIC RELATIONS CONSULTANCY :Disadvantages Mass Communication Fundamentals of Public Relations Mass Communication. Zeepedia.com. (2022). Retrieved 10 February 2022, from https://zeepedia.com/read.php?public_relations_consultancy_disadvantages_mass_communication_fundamentals_o