Answer to Question #295387 in Management for Revti vaghela

Question

After pubg mobile entered the Indian market in the form of battlegrounds mobile India, Bytedance maybe attempting something similar with ‘TikTok’ is the word mark with the ministry of commerce and industry. Suggest a suitable promotion mix for ‘TikTok’.

Answer 1

Battlegrounds Mobile India is now available on Early Access and over 5 million downloads were achieved within a day of it going live. The privacy policy of the game mentions that data is stored in servers located in Singapore and India, but it may transfer user data to other countries to operate the game service or to meet legal requirements. A fresh report also claims that data is being sent and received to servers in China, Hong Kong, US, and Moscow. In a bid to make a comeback in the Indian market, the game makers had promised to cut all ties with China last year.