Answer to Question #283986 in Management for Mau

Question

Define business research and what are objectives of doing research ? List the characteristics of good research.

Answer 1

Business research is a process of establishing detailed information about a particular phenomenon in business. The main objectives are to use the information acquired to help make decisions. The information helps address business issues in different aspects such as understanding competition, determine business success in a specific market or product performance. Business research. Characteristics of good research should be:

1. Logical
2. Focused on a particular topic
3. Replicable
4. Relevant
5. Ethical