Enlist and elaborate some e-commerce business models? (5 marks)
Electronic commerce, or eCommerce, is a business concept that enables firms and customers to interact online and make purchases or sell items. There are six primary business models for eCommerce:
· Business to Consumer (B2C)
· Business to Business (B2B)
· Business to Government (B2G)
· Business to Business to Consumer (B2B2C)
· Consumer to Consumer (C2C)
· Consumer to Business (C2B)
Business to Consumer (B2C)
Firm to consumer (B2C) marketing is when a business advertises its goods or services directly to end-users. It is by far the most well-known method of trade. B2C e-commerce is rather simple.
Business to Business (B2B)
Business to firm (B2B) marketing is when a business promotes its goods or services directly to other companies. Vertical and horizontal e-commerce strategies are used in B2B eCommerce.
Business to Government (B2G)
When a business offers its goods and services directly to a government agency, this is referred to as business to government (B2G). This entity might be a municipal, county, state, or federal government entity.
Business to Business to Consumer (B2B2C)
In B2B2C e-commerce, a business sells items to another business, which then sells them to consumers. A B2B2C arrangement would be one in which a wholesale distributor sells items to retail shops, which then sell them to end consumers.
Consumer to Business (C2B)
Typically, when we consider commerce strategies, we do it from the perspective of the company. Consumer-oriented approaches, on the other hand, such as consumer-to-business, are gaining favor.
Consumer to Consumer (C2C)
Another model that the majority of people overlook is the consumer-to-consumer business model. The emergence of the digital environment has facilitated the concept's rapid adoption, with organizations such as eBay, Craigslist, and Etsy leading the charge.
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