Answer to Question #270704 in Management for Ams

Question

Zomato is one of the largest food delivery platforms in India. The company’s app provides its customers with a hassle-free, fast and reliable delivery experience. The 'unprecedented' interest in its initial public offering (IPO) and its stellar debut on stock market best explains its acceptance and tremendous success in the food delivery space. Explain how digital platform based brands like Zomato create customer engagement

Answer 1

Answer

 Digital platform-based brands like Zomato create customer engagement by analyzing its posts on Instagram, Facebook, and Twitter. As of July 2019, it has 154k followers, on Instagram, 1,899,405 followers, and 1.42 Million followers on Twitter. 

  Furthermore, Zomato engages with the audience by posting on trendy topics. The brand understands the audience’s nature. Hence, it facilitates content that makes users share it, comment on it and view it again and again. It utilizes trendy topics and posts simple images to interact with viewers online.