Discuss how issue management can help organizations and companies? Give some examples or situations which require issue management? What would be the outcome of an issue that's ignored?
Issue management, which refers to the identification and resolution of issues, helps organizations to detect and respond appropriately to emerging trends or changes in the socio-political environment. Such trends or changes may then crystallize into an issue. An "issue" is conspicuous enough to evoke the attention and concern of influential organizational publics and stakeholders. Situations which require issue management include when an organization is actively seeking to or responding to shifting stakeholder (customers, shareholders, suppliers etc.) expectations and perceptions likely to cause significant consequences for the organization or when there are serious gaps which can have serious consequences for an organization. If an organization ignores an issue, it becomes a crisis and could have devastating consequences for them.
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