Answer to Question #268709 in Management for Bridget

Question

(a) Clients’ satisfaction levels with products or services that are currently 

being offered. 

(b) Demographics of the community, e.g. age group/gender/income/education/

Specific preferences, etc. 

(c) Identify a product / service for which the new product / service will be a 

substitute 

(d) Geographical position of a potential new business

(e) Are there any competitors for your product or service? 

3.2 Conduct a research or an investigation using your research 

instrument

Answer 1

3.2

(a) Clients can not be fully satisfied as the market is dynamic and in the current times people are always embracing change and not being stuck to the norm way of purchasing.

(b) The demographics of the market are middle income earners between the age of 25 to 35 years with majority of them having a college degree or diploma both males and females equally represented.

(c) Th service will be a substitute to the Sneaker Shack Business in South Africa.

(d) The business will have a major store distribution in all the major cities and towns in South Africa.

(e) The major competitors are Sneaker Shack and Walk Fresh