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Answer to Question #266438 in Management for Mebo

Question #266438

Outline the characteristics of organizational buying

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Expert's answer
2021-11-16T14:14:01-0500

Some of the characteristics of organizational buying behavior are derived demand, geographical concentration, few buyers, large volume of sale, direct channel etc. Organizational buying is based on derived demand. Demand made by the ultimate consumers creates demand for industrial goods or services.


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