Answer to Question #266437 in Management for Shusha

Question

Discuss Organizational buying process in light of a high value strategic purchase

Answer 1

Answer.

The buyer decision process is the decision making process used by consumers regarding market transactions before, during, and after the purchase of a good or service.

More generally, decision making is the cognitive process of selecting a course of action from multiple alternatives. Common examples include shopping and deciding what to eat. Decision making is a psychological construct. This means that although a decision can not be "seen", we can infer from observable behaviour that a decision has been made. Therefore we conclude that a psychological "decision making" event has occurred. It is a construction that imputes commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action.