Answer to Question #266434 in Management for Shusha

Question

Discuss the importance of understanding the consumer decision making process to a brand manager (managing the brand performance)

Answer 1

Understanding of customers decision making process assists the brand manager to come up with marketing strategy aimed at understanding the needs of the customers. Making decision process makes the brand manager to be more patient with the prospective customers. The brand manager will be able to propose more improvements on the product offered within the decision making process. Clear understanding of the process will facilitate in coming up with systematic approach of creating a mutual relationship between the organization and the customers. Individuals believe that the most essential part of a transaction is when the consumer pays. When it comes to influencing customer behavior, however, each stage in the decision-making process is critical. It's critical for businesses to pay attention to every stage of the purchase process if they want to maximize profits.