Answer to Question #266268 in Management for sonu

Question

Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.

Answer 1

A promotional mix is an essential marketing technique the organization can use to market the product and reach many audiences. The most appropriate promotion mix to consider includes:

Product pre-launch giveaway; the organization can develop pre-launch activities using giveaways to create excitement and enhance customers' expectations. This may be achieved by social media contestants and giving the product to the lucky groups.

Use influencers on social media; social media is the most trending marketing platform; the organization can use the opportunity to integrate influencers to create followership and create awareness about the product.