Answer to Question #265994 in Management for Riya

Question

Parle Agro makes its entry into the dairy segment with a premium and high-quality

range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's

philosophy, SMOODH becomes the only flavored milk beverage in the global market

to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion

mix for the new launch.

Answer 1

A promotion mix is a collection of marketing strategies developed by marketers to maximize promotional efforts and reach a larger audience. The duty of the marketer is to determine the best promotion mix for a given brand. Coming up with a new product or service is a lot of work, and it doesn't end once it's ready; the other half of the equation is releasing and advertising it. Even if a firm has the best new product or service on the market, if it does not adequately promote it, it is likely to miss out on chances or even lose money in the long run. It can seem as if there are unlimited alternatives when it comes to promoting a new product or service for a corporation or business.