Answer to Question #265146 in Management for Kajal

Question

You have been hired by a firm as a researcher to understand the consumer preferences 

for one of their product categories within a state in India. After going through the 

requirements, you realized that you need to discover various qualitative aspects of 

product preferences from the consumers. Hence, you decided to speak to some groups of consumers at various parts of the state to understand more about the given problem. The 

management approves your idea of interview and gave you a go ahead. Answer the 

following questions:

Why do we conduct interview in research? Discuss about the structured and unstructured 

interview process.

Answer 1

They assist you in explaining, properly comprehending, and examining the study participants' perspectives, behavior, knowledge, phenomena, and so on. To extract specific information, interview questions are frequently left open-ended. The interview is an important part of the hiring process. An interview, when conducted properly, allows the organization to determine whether an interviewee's abilities, experience, and character match the job's requirements. Furthermore, preparing for an interview can help explain the responsibilities of a position. An organized interview is a type of interrogation in which information is acquired through a succession of preset and prepared questions. On the other hand, a disorganized interview does not rely on a set of pre-planned questions in its data-gathering technique.