Answer to Question #264440 in Management for nakul

Question

Parle Agro makes its entry into the dairy segment with a premium and high-quality

range of flavoured milk products, 'SMOODH'. With disruption inborn in the brand's

philosophy, SMOODH becomes the only flavoured milk beverage in the global market

to be available in 85 ml Tetra Packs and priced at only ₹10. Suggest a suitable promotion

mix for the new launch.

Answer 1

Utilize Special introductory offer: the organization can utilize options such as discount pricing, voucher, and free gifts to help engage customers and consider suing the offer won’t last forever to motivate buyers.